Setting up a blog is now far easier compared to how it was in the past. With platforms like WordPress, Squarespace, Wix, and Weebly, you don’t have to learn advanced coding skills to build a blog. All you need is to sign up with the platform of your choice; and if you are a beginner, you can choose from the many templates available. You can now build a website for personal or business use, which is good news for everyone, especially for startups and small companies. You can choose between setting up the website through coding or a drag-and-drop option. Platforms available these days allow you to have a choice, and it’s great for everyone, even for those who haven’t experienced building their sites.
The blogging industry these days is very far off from how it was in the past, where only those who knew how to code could publish their sites. Today, even those who have no programming background could publish their websites, thanks to user-friendly software that makes it easy for everyone.
The more accessible mode of entry may be good news because it levels down the playing field. However, the quality of websites has significantly gone down because everyone can be a blogger. You come across poorly made sites more commonly now compared to before. It is even surprising to find these poorly made sites making it to the first five pages of Google. As you will see, Search Engine Optimization (SEO) plays a huge role in setting the ranking for your site, even in the metropolitan New York City.
Blogging has been around for a while now, and for 2017, we’ve seen a boom in infographics, photos, and videos embedded in blogs. Blogging is expected to stay, so what can we look forward to for 2018?
Here are the blogging trends for 2018. Take note of these if you are considering to establishing or maintaining a blog:
1. Long-form text is on
For the year 2017, we may have seen the embedding of photos, videos, and infographics in many articles. These have been working fine until people started looking for more intensive answers to their questions. There are many things that visuals cannot explain. And you often have to digest information so it can fit in one photo or video. For this coming year, we expect to find the rebirth of long-form text where articles can adequately explain the issue at hand. It may sound ironic that people would lean towards lengthy materials, given that the internet used to encourage browsing. But given that internet is now used for many things and not just for browsing. How it will be used to explore information is expected to be different for every year that it is around.
2. People want value
Although blogs that act like personal journals are still popular. Especially those owned by celebrities. It is expected that this type of blog will continue to decline. The reason being people now want to find value online, so watching this and that blogger or vlogger going to the mall and eating his/her favorite may soon lose its flavor among different audiences. When you are this kind of blogger, it is best for you to rethink your content strategy. Adding value to your audience’s life will make all the difference.
Blogging is here to stay for the long haul. If you have a blog, you need to keep pace with the needs of the times, so you remain relevant in the midst of over-information.