Registering and managing an online business is easy. But setting it up and managing it continue to be doubly difficult as each day passes with more competitors joining in the trade. Sure, an online address is more affordable compared to setting up a brick-and-mortar office. However, it is more challenging to get yourself out there in the online world with billions of keywords and searches that people can choose from.
Say you’re selling Disney socks. How do you convince people that your Disney socks are better than your competitors? And how do you distinguish yourself from the rest when you and all your competitors sell the same Disney socks?
Here, then, is where marketing comes in. But just as difficult as it is to find partners to supply your socks, how you’re selling your socks online will always be a part-and-parcel of your online enterprise. Every day will remain a challenge with new developments, new SEO tactics, and new SEO rules released.
Digital entrepreneurs usually hire SEO Services New York // Break The Web, Inc. to do SEO marketing for them. While there are many available free and paid sources to learn SEO, Jason Berkowitz says most business owners would want to spend extra to ensure that they can maximize the audience reach available to them.
Here are some of the most common misconceptions that online business owners make with SEO marketing:
1. Digital entrepreneurs always want results fast
Because owners are paying for an SEO professional’s services, they expect to see results in the quickest time possible. However, this is just not possible especially when the business is new or unpopular. It can be difficult for owners to understand that SEO takes a while to take off, and consistency and time are keys to success.
2. Digital entrepreneurs think that SEO is the ultimate answer to their business’ success
SEO is one of the marketing tools used to advertise a brand; but, it is not the only reason that can drive an enterprise’s success. Along with marketing, high-quality products and services are also crucial, as well as excellent customer service. Without the company delivering its promises, no amount of SEO tactics can cover for bad products, bad services, and bad customer service.
Most owners don’t understand, too, why they can’t be Company A or B, or why they can’t beat the competition. They fail to realize that failure is not the result of lousy SEO marketing. Owners may have to rethink their business plan, make sure their products and services exceed people’s expectations. Clients should not wait for days to receive a response from customer support.
SEO misconceptions made by online business owners are one of the many challenges that disrupt the excellent relationship between a business owner and an SEO professional. It is then crucial for the SEO expert to explain what to expect from the marketing service. Education is vital for owners. So they don’t end up feeling that they’ve been dodged for poor service. Or they end up questioning their credibility as business owners.