Digital Marketing

SEO Misconceptions Made by Digital Entrepreneurs

Registering and managing an online business is easy. But setting it up and managing it continue to be doubly difficult as each day passes with more competitors joining in the trade. Sure, an online address is more affordable compared to setting up a brick-and-mortar office. However, it is more challenging to get yourself out there in the online world with billions of keywords and searches that people can choose from.

Digital marketing is part of any online ventureSay you’re selling Disney socks. How do you convince people that your Disney socks are better than your competitors? And how do you distinguish yourself from the rest when you and all your competitors sell the same Disney socks?

Here, then, is where marketing comes in. But just as difficult as it is to find partners to supply your socks, how you’re selling your socks online will always be a part-and-parcel of your online enterprise. Every day will remain a challenge with new developments, new SEO tactics, and new SEO rules released.

Digital entrepreneurs usually hire SEO Services New York // Break The Web, Inc. to do SEO marketing for them. While there are many available free and paid sources to learn SEO, Jason Berkowitz says most business owners would want to spend extra to ensure that they can maximize the audience reach available to them.

Here are some of the most common misconceptions that online business owners make with SEO marketing:

1. Digital entrepreneurs always want results fast

Because owners are paying for an SEO professional’s services, they expect to see results in the quickest time possible. However, this is just not possible especially when the business is new or unpopular. It can be difficult for owners to understand that SEO takes a while to take off, and consistency and time are keys to success.

2. Digital entrepreneurs think that SEO is the ultimate answer to their business’ success

SEO is one of the marketing tools used to advertise a brand; but, it is not the only reason that can drive an enterprise’s success. Along with marketing, high-quality products and services are also crucial, as well as excellent customer service. Without the company delivering its promises, no amount of SEO tactics can cover for bad products, bad services, and bad customer service.

Most owners don’t understand, too, why they can’t be Company A or B, or why they can’t beat the competition. They fail to realize that failure is not the result of lousy SEO marketing. Owners may have to rethink their business plan, make sure their products and services exceed people’s expectations. Clients should not wait for days to receive a response from customer support.

SEO misconceptions made by online business owners are one of the many challenges that disrupt the excellent relationship between a business owner and an SEO professional. It is then crucial for the SEO expert to explain what to expect from the marketing service. Education is vital for owners. So they don’t end up feeling that they’ve been dodged for poor service. Or they end up questioning their credibility as business owners.

Detective Books

Never Tell by Alafair Burke Speaks of Forgotten Teens

never tellAlafair Burke’s Never Tell (Harper Collins, 2012, $12.45) adds another layer to series protagonist Ellie Hatcher while uncovering the truth behind hollow-eyed, privileged Kardashian-wannabes.

Poor little rich kid Julia Whitmire has just slit her wrists in her parents’ posh New York townhouse, leaving her mother to rail at EMTs and city detectives that her daughter was murdered in spite of the clear signs of suicide. Her mother’s act may be that of a caring parent grieving in the pristine home, the truth bears little resemblence to the facade.

While 16 year-old Julia lived alone and her busy parents couldn’t be bothered to even live in the same zip code, Julia’s best friend Ramona enjoyed a warm, loving mother and plenty of encouragement. Julia’s wild side and Ramona’s adventurousness lead them to befriend three homeless teens, Vonda, Brandon, and Casey, simultaneously giving them a glimpse of how the other half live while conveniently annoying Julia’s parents. Julia and Ramona genuinely seem interested in leaving some of their vapidity behind, seeking a sort of reality more recognizable to millions of their fellow city dwellers but Julia’s death quickly severs any hope of normality while throwing their daily lives into stark relief.

After Julia’s death in a bathroom bigger than many New York apartment bedrooms, NYPD Detectives Ellie Hatcher and J. J. Rogan catch the case thanks to the serious weight thrown by Julia’s rock producer dad. Ellie, still carrying her own baggage detailed in previous novels, investigates with a skeptical eye and half-hearted motions. Fortunately, Rogan notices the first clue, starting a series of questions many do not want answered but vital to Ellie’s admitted OCD tendencies when on a case.

Because of Julia’s associations, Hatcher and Rogan find themselves on both sides of the tracks, investigating bicoastal millionaires and pessimistic homeless kids, all while searching for answers about Julia’s decision and confronting the parental cluelessness endemic to families of all social stratum.

Alafair Burke (Long Gone) continues to create engaging police procedurals that shrink from neither violence nor corruption while providing an easily-digestible look into the legal proceedings permeating criminal cases. Coincidentally, Burke is the daughter of popular novelist James Lee Burke, also a master of character development and atmosphere, although Alafair Burke’s New York is a tangle of sophistication and brutality, serving as a very different setting from the more primal Louisiana swamps and New Orleans backrooms.

In a great addition to the series, Ellie Hatcher keeps her sense of humor and an overwhelming tenacity, enabling her to navigate everything from court departments to the police bureaucracy while solving the death of a heartbroken girl who had everything.